5 reasons why you should use motion video design in your marketing 

motion designer freelance
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Since the dawn of time, people have communicated with each other through storytelling. Long before the invention of television and the web, the medium of storytelling allowed your audience to visualise your message. Motion design adds a new dimension to this concept by combining elements of video and graphic design. Video motion design is a design concept that uses motion and elegant visuals to help move your audience.

Video: a more affordable format for content creation?

Video seems to be the format of choice for content creators. Television stations and film channels are not shying away from it, and the latter are sometimes the first to show an interest in it. The video format is also favoured by advertisers who see it as an excellent medium for selling their products or services. While print media companies have long been reluctant to engage in video content production, they are no longer hesitant to do so.

They can benefit from a greater number of subscribers and a greater number of listeners and users. Video also creates a closer relationship with subscribers and visitors, which motivates them to return to the site more often. Video creates an intimate bond between the content creator and the audience. 

Several techniques have been used to create a video, but this rapid evolution of techniques has also created a dilemma. Each possibility offers opportunities to create quality content. Today with a smartphone it becomes inexpensive to record yourself and put video content online that may go viral and push your visibility much further.

Video is becoming the medium of choice for both customers and businesses. According to figures presented by Hubspot, YouTube has a total audience of 2 billion users per month. This year, YouTube has helped brands increase their awareness by 14%. 500 hours of video are uploaded to YouTube every minute. This is why YouTube has become the 2nd most visited website in the world, just after Google.com 

Brand awareness through video

Video is all the rage these days, so it's no surprise that many business owners use it to promote their products and services. However, with the plethora of videos available these days, it's easy to produce one that falls flat and doesn't do your business justice. Here are some tips to help you create an effective video that will improve your company's brand exposure. All types of businesses can use video.

A video is a great way to communicate, explain things, give advice, promote products or create a brand image. And on top of that, videos are much faster and easier to understand than text. In this context, it is essential for any company to provide as much information as possible to its potential customers. 

How to use motion design to increase your visibility.

Companies can no longer afford to ignore the impact that motion design can have on their business. Research shows that most people watch videos because they think there is something relevant in them, which is the case in all cases. However, these same studies show that not all companies are yet up to speed on motion design and how to take advantage of it. The importance of internet presence is no longer negligible and the creation of professional videos is an integral part of marketing.

Les entreprises qui ont encore du mal à le comprendre ont des chances de le regretter dans les années à venir. Par exemple ,votre charte graphique peut être la structure visuelle de vos vidéos en y ajoutant votre message. On peut aussi imaginer quelque chose de complètement différent en accord avec une campagne bien spécifique.

Beyond YouTube: the use of video on Facebook, Instagram and Twitter.

YouTube is still the main video platform, but you can't ignore the potential of other video platforms. Facebook, Instagram and Twitter are three social platforms that play a major role in the video revolution. In fact, these three platforms have over 2 billion users. So it's no surprise that these social media giants are driving most of the growth in video consumption. One of the reasons why Facebook and Instagram are popular video platforms is their smartphone friendliness.  For most people, video is associated with the moving image.

However, the word "motion" is also important. The motion design video is actually the use of motion - in the sense of colour, animation, transparency, movement and text - in a video environment. It's a way to show the true power of design marketing by using video to create a visual experience that goes beyond words to create a connection with your customers.

In an age of constant technological innovation, how can you get the edge on your competitors with motion design and video?

To excel in the world of motion design and video, you need to have something to say about how you are going to use these techniques to be a change agent. Companies are under increasing pressure to innovate with technology. It is more important than ever that companies have an edge over their competitors and that their offerings are more innovative than the others. Why not use video and motion design to showcase your products and stand out from your competitors?  

Motion designers use a variety of tools

Here are some of the main tools and software used in motion design:

  1. Adobe After Effects: This is one of the most popular programs for creating movement, visual effects and animations. It offers a wide range of functions for manipulating visual elements and creating special effects.
  2. Adobe Premiere Pro: This software is used for video editing and assembling the various elements created in After Effects. It lets you combine clips, adjust transitions and edit sound.
  3. Cinema 4D: This 3D modelling and animation software is widely used in motion design. It lets you create 3D objects, add textures, lights and cameras, and animate them.
  4. Autodesk Maya: This is another 3D animation software package used by motion designers to create complex characters, environments and visual effects.
  5. Adobe Illustrator and Photoshop: These two graphic design programs are commonly used to create visual elements such as illustrations, icons, logos and background images used in animations.
  6. Blender: This is free, open-source 3D modelling and animation software. It offers powerful features for creating high-quality animations, visual effects and renderings.
  7. Blackmagic DaVinci Resolve: This video editing and colour correction software is very popular in the film and television industry. Motion designers also use it for editing and post-production of their videos, as well as for adding visual effects and animations.

The future of motion design

Motion design is a constantly evolving field with a promising future. Here are some key trends and developments that could shape the future of motion design:

  1. Integration of augmented reality: Augmented reality (AR) is becoming more and more present in our daily lives. Motion design plays an important role in creating visual elements and animations for AR applications and experiences. As AR technology develops, motion design will play a crucial role in bringing virtual objects to life in the real world.
  2. Intégration de la réalité augmentée : La réalité augmentée (RA) devient de plus en plus présente dans notre vie quotidienne. Le motion design joue un rôle important dans la création d?éléments visuels et d?animations pour les applications et les expériences en RA. À mesure que la technologie de la RA se développe, le motion design jouera un rôle crucial pour donner vie aux objets virtuels dans le monde réel.
  3. Interactive user experience:Motion designers are increasingly looking to create engaging and interactive user experiences. The use of micro-interactions, fluid transitions and responsive movements can enhance the overall user experience. In the future, we can expect to see more motion designers focusing on interaction and personalised animation to deliver unique user experiences.
  4. Motion design in voice interfaces and virtual reality: As voice interfaces and virtual reality (VR) continue to develop, motion design will play a key role in creating immersive visuals and animations for these platforms. Animation in voice interfaces can help guide users and provide visual feedback, while in virtual reality, motion design can help create captivating and realistic virtual worlds.
  5. Merging with artificial intelligence: Artificial intelligence (AI) and machine learning offer new opportunities for motion design. AI can be used to automatically generate animations, analyse and understand visual data, and even create realistic animated characters. We can expect to see more collaborations between motion designers and AI experts to explore the possibilities of this fusion.
  6. Personalisation and storytelling: In a digital world saturated with information, personalisation and storytelling are becoming essential to capture users? attention. Motion design offers powerful ways of telling compelling stories through visual animations. In the future, we can expect to see advanced personalisation techniques integrated into motion design to create unique experiences for each user.

These trends suggest that the future of motion design will be characterised by immersive, interactive and personalised visual experiences. Motion designers will need to continue to adapt to new technologies and push creative boundaries to remain relevant in an ever-changing digital landscape.

Develop your communication plans, and let our graphic and motion designer take care of the rest!

Our digital tools are time saving and cost effective and can certainly be adapted to your budget. You can use motion design for your marketing, promos, product presentations and more. Most large companies have used motion design in advertising, so why not you?  We can help you make your brand visible on all media, audio, video, web, paper. Request a free quote by filling out the contact form

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