Successful marketing on YouTube

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Integrate a YouTube Ads marketing strategy into your business

We explain why you need to integrate your YouTube marketing into your business.

YouTube has been the destination of choice for online video sharing since its acquisition by Google in 2006. With over a billion users, it is the second most visited site in the world. YouTube is not only a place to watch videos, it is also a place to search for information, learn and engage with your favourite personalities and brands. It's time for your brand to start engaging with the public through it.

Why you should use YouTube videos for marketing

Video marketing is exploding, and for good reason. It's one of the most personal ways to connect with your audience. It's one of the most memorable ways to capture your audience's attention. It's one of the most effective ways to make a sale. In fact, video marketing is so effective that YouTube has announced that videographers will rank higher in search results. When you use video marketing, you are up to three times more likely to make a sale.

You have to create your YouTube channel to be able to do video campaigns

Once you have created a channel on YouTube, you can upload your videos and run a campaign and analyse it (Google analytics). This is free. You don't have to pay a fee to upload your content to YouTube. This allows you to reach a large number of people, generate leads and sell your products or services. 

Marketing on YouTube is a great tool to get your business in front of a large number of people in a short time. If your business is already well established, you can create an advertisement that will help it grow. If you are just starting out, you can build your brand and create awareness by creating informative videos. YouTube is a great marketing tool for small businesses. It allows you to easily reach a large number of people and tell your story.

Tips for advertising your business on YouTube 

Who doesn't love a good video? Videos are everywhere, and people love to watch them. They can be used in everything from online marketing to presentations to training videos.

There are many different types of videos, but there is one that is often overlooked: the explainer video. Explainer videos are short videos that explain your company, product or service in a simple and straightforward way. They are usually less than two minutes long and are the perfect way to introduce your company to potential customers. If you use the right keywords and tags, your videos can bring you a large number of followers and subscribers.

Marketing on YouTube and the power of Google Ads

Brands and companies are increasingly turning to video to promote their products and services. But how do you target the people who are interested in your products or services?  Use video to promote yourself or to improve your communication strategy.

To reach the right targets in a relevant way, you need to use keywords.  Keywords are the words associated with your product or service videos.  Targeting the competition's keywords in the most effective way is possible.

Google Ads has a simple and intuitive interface, allowing you to manage your campaigns, budgets and goals. You can even review the details of your conversions and ensure that your campaigns are effective.

Google Ads allows all businesses Google Ads allows all businesses to increase sales by using YouTube's powerful search engine and using paid ads to market on YouTube. Select the objective of your campaigns, sales, leads, traffic then select the type of campaign. In our case it will be "Video" to promote your products or services on YouTube.

How to create a video that will increase your sales? Trust a motion designer

Le motion designer est la personne qui va mettre en forme votre vidéo et votre message pour faire du marketing sur YouTube. Il doit donc avoir une bonne connaissance de l?image de marque de la société et de la culture de celle-ci. Le motion designer est une personne qui a déjà une bonne expérience dans le graphisme et qui s?est mis au motion design par passion. Il n?est pas forcement nécessaire d?être déjà designer graphiste pour devenir motion designer, même si cela aide beaucoup. Si vous voulez créer une vidéo pour votre marque demandez-nous un devis gratuit sur

Going further with YouTube. Creating a branded YouTube channel is a multi-year commitment that builds customer loyalty and acquires new customers. You need to have the desire, the time and the budget.


YouTube is not just a video sharing platform, YouTube can also help your business grow. YouTube is the second most visited site in the world, and it's high time your brand started reaching out to audiences through it by marketing on YouTube. 

Instinct Créatif communication is able to help you promote your brand on all media. We help our clients to communicate better with modern tools with convincing results. We help you to make your brand known. Contact us for a free quote.

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