1 September 2021 Blog

7 rules of usability revealed by a freelance ux ui designer

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Usability is generally associated with improved efficiency and optimised use of the digital world. Ergonomics is defined as an art, science and craft. It is about programming the user according to the product, according to the design and according to the organisation. This is the role of the UX UI designer.

1 - Simplify the interface, navigation must be easy and fluid

The ease of navigation and interface depends on the simplification of the tree structure. Each page should be structured as simply as possible.
Avoid using too many features to limit the number of choices you have to make when navigating. If you need to display a lot of information, the navigation should be very accessible to make it easy to read all the information.

2 - The good rules applied by the ux ui designer for the design of menus, buttons and help buttons

Websites must be user-friendly. This means that the user must be able to find what he is looking for quickly and easily. To achieve this, the buttons and menus must have an appropriate design. They must be easy to use and reduce the abandonment rate of the site or application. Menus and buttons must be designed to be ergonomic and to fit the type of device used. If you have an iOS application, for example, you don't want to risk disappointing your users, so you have to adapt to Apple's logic and guidelines.

3 - The content must meet the purpose of the site

Many websites emphasise function over form. This may make sense for some businesses, but for others, creating a visually appealing site that also works is an art. A site that ranks well, is easy to use and tells a good story at the same time.

Websites, applications and software are becoming increasingly complicated. When you use them, you feel like you're navigating a maze. And if you can't find what you need, you feel frustrated. We know this because we face the same problems every day.

4 - The right rules for writing titles, subtitles and links

A good headline should be clear and catchy, it should attract attention and allow you to present relevant, catchy content. A good headline should make people want to know more and go and read the article. If the title does not make people react, it is difficult to attract readers. Therefore, it is important to be original, humorous and inventive. It is also important to be consistent with the content of the article and to use relevant keywords. Subheadings serve to clarify and complement the subject matter of the article. Links help readers to find other useful articles and pages and to navigate the site. They can be used to remind readers of the main points and ideas.

The rules for writing a good headline will bring you many benefits: You will increase your click-through rate: It is important to consider the experience of your visitors and make sure that the headline delivers a clear message. The more appealing the title, the more clicks you will get.

5 - Using colours well on your websites and applications is important for an ux ui designer

Colours are a powerful tool in any design. They can change people's behaviour. Colours have the ability to change the way we feel and the way they affect us. Colours have a profound impact on our mood and can also influence our purchases. And that is why colours are an essential component in the development of websites and applications. Websites and applications are technically exciting, but also emotionally and emotionally demanding projects. That is why it is important that their design produces the best possible experiences.

6 - The best web pages are ranked higher

Search engine results are ranked by what they think is most relevant to users. Search engines do not know if your web page is good or not. That is why search engines take into account popularity, number of links, frequency of updates and quality of content to rank web pages and the work of the UX UI designer. The fact is, if you want to be at the top of the search engines, you need to make sure that your web pages are popular and that the content is of good quality.

7 - Adapt the ergonomics of the software, website to the type of functionality, sound, image, video, text.

Ergonomics, which is the goal of the UX UI designer, is an engineering discipline concerned with the integration of the user into the design process. Ergonomics is a science of interaction, organisation and learning. Ergonomics is a field of engineering that analyses human behaviour in a context of use of a product or technological system. Ergonomics studies human activity in a context of use of a product or technological system. It is interested in the factors that influence human behaviour, in the design of the product according to its user and in the implementation of the means necessary for its proper use.

Nowadays, many operating systems and programs are based on the search for better ergonomics. Everyone has their own needs depending on their type of work.

Why is it a good idea to have a freelance UI/UX designer assess and design your applications, websites and software?

These days, applications, websites and software play a crucial role in a company's success. They are often the first point of contact between a brand and its users. So it's essential to create an exceptional user experience (UX) to attract, engage and retain users. This is where a freelance UI/UX designer comes in, a professional who specialises in designing attractive, user-friendly interfaces.

Hiring a freelance UI/UX designer offers many advantages over other options such as hiring a full-time designer or using prefabricated models. Here are just a few reasons why hiring a freelance UI/UX designer is a good idea:

Specialist expertise: Freelance UI/UX designers are experts in their field. They have in-depth experience in user interface design and understand the key principles of UX design such as visual hierarchy, ease of use, intuitive navigation, etc. Their expertise enables them to create effective interfaces that meet users' needs while achieving business objectives.
Flexibility and availability: Working with a freelancer offers maximum flexibility. Freelancers can adapt to your schedule and your specific needs. They are often available for short-term projects or quick adjustments, which is ideal for companies with tight deadlines or who need frequent changes.
Lower costs: Hiring a freelancer can be cheaper than hiring a full-time designer. Freelancers work on one project at a time and generally charge you for their time and specific skills. This means that you only pay for the work done, without having to bear the costs of a full-time employee, such as social benefits and employers' contributions.
Creativity and innovation: Freelance UI/UX designers are often creative and innovative minds. They bring a fresh perspective to every project and are constantly on the lookout for the latest design trends and best practices. Their ability to think creatively enables them to create unique and engaging interfaces that stand out from the competition.
Transparent collaboration : Freelancers generally work closely with their clients. They take the time to understand the business objectives, the target audience and the specific needs of the company. This transparent collaboration ensures that the end result meets expectations and is aligned with the company's vision.
Regular updating of skills: Freelance UI/UX designers are often highly motivated to keep up to date with the latest technologies and design trends. They devote time to ongoing training and to exploring new tools and techniques.

Conclusion: Since most people gain in productivity and job satisfaction, the search for better ergonomics is the way to go.
With ergonomics, the goal is to achieve the right comfort of use, the right pace, and to be easy to use.

Need a freelance UX UI designer for your web projects? Do you have an idea, a concept and want to develop it? Or simply someone who can advise and guide you in the development of your concept? You will find at instinctcreatif.com everything you need to launch your project.